Those of you that have been following me for a while know about the 4 D’s.
The 4 D’s are critical to planning.
As great a they are I sometimes forget about their magical power to make sure we are covering all of the fundamentals in one simple way.
So I think it’s time we revisit the 4 D’s.
Just like I did recently.
See, I walked into a coffee shop for a meeting and one of my audience members saw me…and recanted how they are using the 4 D’s right now to negotiate a complex partnership.
Which reminded me we all need to be reminded of the power in the simplicity of the 4 D’s.
Even when I an doing more comprehensive work – like my Doing Business in the US Course or my Take Your Business in the Fastlane Course – where the 4 D’s are but one component of the whole the 4 D’s are powerful.
So here they are again. Use them in all planning of relationships:
Death – What happens to this company or relationship if someone dies. Go ahead and write the story out and make your documents match that.
Divorce – What happens if someone central to the plan gets divorced? Does there soon to be ex-spouse become part owner of the company/project? Think through this.
Disability – What if someone is unable to work? How does the project and its economics proceed.
Disagreement – What if the parties to the project disagree on the direction of the project in the future?
The 4 D’s are very easy to list out. But they are super powerful.
Just working through the 4 D’s will stress test any relationship and just by working through them you’ll be better off than most.
Have you used the 4 D’s? What did they do for you?